Effective Date: January 2026

ALFA (“we,” “us,” or “our”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard information when you visit our website (the “Site”), interact with our communications, register for events, or apply for membership.

By using the Site, you agree to the practices described in this Privacy Policy.

1) Who We Are

ALFA is an organization that brings together Forwarding and Logistics companies to represent their interests and defend their rights in the United States.

2) Information We Collect

We may collect information in the following ways:

A) Information You Provide to Us

You may provide information when you:

• Fill out contact forms

• Subscribe to newsletters or updates

• Apply for membership

• Register for ALFA events, trainings, or meetings

• Request information or support

This may include:

• Name, title, company name

• Email address, phone number, mailing address

• Billing information (if payments are processed)

• Membership details and business information you submit

• Any information you include in messages or documents you send us

B) Information Collected Automatically

When you visit the Site, we may automatically collect:

• IP address and general location (city/state level)

• Device type, browser type, operating system

• Pages viewed, time on pages, referring/exit pages

• Cookies and similar tracking technologies (see Section 6)

C) Information From Third Parties

We may receive information from:

• Event platforms or payment processors (confirmation of payment/registration)

• Analytics providers (site performance and usage insights)

• Social media platforms (if you interact with ALFA pages or content)

3) How We Use Your Information

We may use the information we collect to:

• Provide, operate, and maintain the Site

• Respond to inquiries and provide support

• Process membership applications and manage member accounts (if applicable)

• Register you for events and send event updates

• Send newsletters, announcements, and industry updates (you can opt out)

• Improve our services, content, and website functionality

• Monitor and prevent fraud, abuse, or security incidents

• Comply with legal obligations and enforce our Terms & Conditions

4) How We Share Your Information

We do not sell your personal information.

We may share your information in the following situations:

• Service Providers: With trusted vendors who help us operate the Site or services (e.g., hosting, email delivery, analytics, event registration, payment processing).

• Legal Compliance: If required to comply with a legal obligation, subpoena, court order, or lawful government request.

• Protection of Rights: To protect the rights, property, safety, and security of ALFA, our members, users, or the public.

• Business Transfers: In connection with a merger, restructuring, or transfer of assets (information may be transferred as part of that transaction).

• With Your Consent: When you ask or authorize us to share your information.

5) Member Directory and Member Communications (If Applicable)

If ALFA offers a member directory or member-only resources:

• Certain business contact information (such as company name, city/state, and business email/phone) may be visible to other members as part of membership benefits.

• We will describe any directory visibility settings (if available) at the time of enrollment or within member account settings.

6) Cookies and Tracking Technologies

We may use cookies, pixels, and similar technologies to:

• Keep the Site working properly

• Remember preferences

• Understand how visitors use the Site

• Measure marketing effectiveness (if applicable)

Managing Cookies

You can control cookies through your browser settings. If you disable cookies, some Site features may not function properly.

7) Email Communications and Opt-Out

You may receive emails related to:

• Membership administration (if applicable)

• Event registrations and updates

• Newsletters and ALFA announcements

You can opt out of non-essential marketing emails using the unsubscribe link in the email. Even if you opt out, we may still send operational emails (e.g., event confirmations or important administrative notices).

8) Data Retention

We retain personal information only as long as necessary for:

• The purposes described in this Privacy Policy

• Membership administration (if applicable)

• Legal, accounting, or reporting requirements

• Security and dispute resolution

9) Data Security

We use reasonable administrative, technical, and organizational safeguards designed to protect your information. However, no online system is 100% secure, and we cannot guarantee absolute security.

10) Children’s Privacy

The Site is not intended for children under 13, and we do not knowingly collect personal information from children. If you believe a child has provided us personal information, contact us so we can delete it.

11) Your Privacy Rights

Depending on your location, you may have rights regarding your personal information, such as:

• Request access to the personal information we hold about you

• Request correction or deletion

• Object to or restrict certain processing

• Request a copy of your information (data portability)

To make a request, contact us using the details in Section 14.

United States (State Privacy Laws)

Some U.S. state laws (such as California privacy laws) may provide additional rights. Where applicable, ALFA will honor verified requests in accordance with the law.

12) International Visitors

If you access the Site from outside the United States, your information may be processed and stored in the United States where data protection laws may differ from those in your jurisdiction.

13) Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will update the “Effective Date” at the top when changes are made. Your continued use of the Site after changes become effective indicates acceptance of the updated policy.

14) Contact Us

If you have questions about this Privacy Policy or how we handle information, contact:

ALFA
1 West End Washington St.
P-4
Laredo, TX 78040.
Email: alfainfo@alfaforwarders.org
Phone: (956) 791-7690